Privacy Policy

At BuyFactory.Direct, we take your privacy seriously. This Privacy Policy explains how we collect, use, and protect your personal information when you use our website located at buyfactory.direct (“Site”).

By using this Site, you agree to the terms of this Privacy Policy.

1. Information We Collect

1.1 Information You Provide

• Contact information (name, email address) when you submit a contact form or enquiry
• Any information you voluntarily submit when applying for our VIP card program

1.2 Information Collected Automatically

• Log data: IP address, browser type, pages visited, time spent on pages, referring URL
• Cookies: We use cookies and similar tracking technologies (see our Cookie Policy)
• Analytics data: We use Google Analytics 4 (GA4) to understand how visitors use our Site. GA4 collects anonymised data about your visits.

2. How We Use Your Information

We use the information we collect to:

• Operate and improve the Site
• Respond to your enquiries and communications
• Analyse Site usage and optimise user experience
• Comply with legal obligations
• Detect and prevent fraud or security issues

3. Third-Party Links & Affiliate Disclosure

We are not responsible for the privacy practices of third-party websites. We encourage you to read the privacy policy of any website you visit.

4. Sharing Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your information with:

• Service providers: trusted third parties who assist us in operating the Site (e.g. hosting, analytics)
• Legal authorities: when required by law or to protect our rights
• Business transfers: in the event of a merger, acquisition, or sale of assets

5. Google Analytics

We use Google Analytics 4 to collect anonymised usage data. Google Analytics uses cookies to track interactions. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

For more information on how Google uses data, visit: Google Privacy Policy.

6. Cookies

We use cookies to improve your browsing experience. Please refer to our Cookie Policy for full details of the cookies we use and how to manage them.

7. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Analytics data is retained for 26 months by default in GA4.

8. Your Rights

Depending on your location, you may have the following rights:

• Access: Request a copy of the personal data we hold about you
• Correction: Request correction of inaccurate data
• Deletion: Request deletion of your personal data
• Objection: Object to the processing of your data for certain purposes
• Portability: Request your data in a portable format

To exercise any of these rights, please contact us using the details below.

9. Children’s Privacy

Our Site is not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us immediately.

10. Security

We implement reasonable technical and organisational measures to protect your personal data. However, no method of internet transmission is 100% secure, and we cannot guarantee absolute security.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last updated” date. Continued use of the Site after changes constitutes acceptance of the revised policy.

12. Contact Us